Every day, I help brands build equity, engage with audiences and connect with customers. With 17 years' experience as a copywriter and content strategist, I work with agencies and clients to create targeted campaigns that generate leads and increase sales. I believe in applying traditional advertising principles to current consumer trends and technologies, helping my clients stay relevant and meaningful across all channels.
Some of the brands I've had the pleasure of working with include Volkswagen, Hyundai, OLG PlaySmart, SickKids, Canada Health Infoway, Royal Canin, Nature’s Way, McDonald’s The Co-operators, Petro-Canada, General Motors, Ford, TD Asset Management, BMO Bank of Montreal, Scotiabank, RBC, Western Union, Citizen's Bank, Moneris, TELUS, Rogers, Tylenol, MOTRIN, Advil, Johnson & Johnson, LifeScan Canada, Lock Search Group, University of British Columbia, Jewish Federation of Greater Vancouver, PLAN Canada, Catalyst Paper, Hilton Restaurant Group, DAIYA Foods, Canadian Tire, Target, The Home Depot, RONA, Appliance Canada, Frigidaire, Kenmore, H&M, Forever 21, REVLON, Estee Lauder, BIOTHERM, Pantene, Burt's Bees, OralB, Pampers, Hain Celestial, Mattel, Oracle, and Sophos.
I'm always available to take on new clients or simply throw around a few ideas. I'd love to hear from you.